Would You Spend $20,000 on Burlingame?

If it were up to you, how would you market Burlingame? Recently in town, talk has been revolving around a pitch from television series “Today in America” to make a five-minute promotional video on Burlingame featuring former NFL star Terry Bradshaw for $20,000.

The price tag initially sent up a red flag for some residents and members of the City Council when they discussed the video in a meeting last week.

“I would respectfully suggest that we decline this invitation,” said Councilmember Michael Brownrigg. “I do think $20,000 is more money than needs to be spent.” He said since there are local resources for making a similar type of promotional video for cheaper, he would rather keep the money in Burlingame.

Councilwoman Cathy Baylock agreed, saying there were ways to locally produce such a video. However, she was glad this brought the issue of marketing Burlingame to the forefront.

“We’ve been talking about doing some sort of promotion…I think for a couple of terms,” she said during the meeting. She said putting this topic on the agenda brought forth local production companies, and she wanted to continue exploring opportunities.

What do you think? Is $20,000 too much? Would you be in favor of finding a cheaper option locally? Does Burlingame even need a promotional video?

Let us know what you think in the comments below.

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