It’s been a busy summer for Burlingame-based Virgin America. The airline , celebrated its fifth birthday and placed a code on the individual seatback entertainment system screen that, when scanned by a smartphone, pulls up a voter registration app.
Virgin America has one more trick in its bag this summer. Beginning last week, in-flight and airport employees debuted their new uniforms, designed by Banana Republic, coinciding with the airline’s anniversary.
“In creating the uniform designs for Virgin America, we wanted to respect the heritage of in–flight uniform design while injecting a modern twist that’s both functional and fashionable,” said Banana Republic Creative Director and Executive Vice President, Simon Kneen in a press release. “We referenced the time when onboard style and sophistication was of utmost importance and designed a modern interpretation that incorporates aviation details and celebrates Virgin America’s signature style.”
The aviation-detailed styles range from leather jackets for men to lux silk print scarves for women.
Banana Republic is also offering their fashions to passengers on board and in select stores, including aviator sunglasses, trenches and bags.