Yesterday, , the iPhone 5, at the Yerba Buena Center for the Arts in San Francisco to the excitement of Apple lovers everywhere.
The product promises to be lighter and thinner than the iPhone 4s, and pre-ordering for the new phone begins tomorrow, September 14, before the item hits stores September 21.
Ethan Bresnick, a 13-year-old eighth-grader from Burlingame who was wearing a green shirt bearing the Apple logo at the announcement event, took the day off of school to come to San Francisco Wednesday.
"It's my last chance to come to one of these before high school," said Bresnick, who said he makes short films.
"I'm a huge fan of their marketing and culture," he said. "It really appeals to the consumer."
While excitement grows over the new phone, the soon-to-be outdated technology of the iPhone 4s provides a different kind of excitement for , an e-waste recycling company with a facility in Burlingame.
Burlingame Patch in April 2011, but the release of a new phone is sure to bring a boost in e-waste.
KTVU took a look inside the facility and the potential increase in cell phone waste Apple’s announcement could bring.
--Bay City News contributed to this report.