The Taxicab, Limousine & Paratransit Association (TLPA) recently announced Burlingame’s Jeff Maltz as the 2012 Limousine Operator of the Year for his work with his company, SilverRide.
While Maltz was inexperienced in the industry prior to starting SilverRide, he found success in creating a niche business.
“We approach everything we do with a senior-focused lens,” said Maltz. “In fact, we actually think of ourselves more as a senior services company than a limo/sedan service. We actually spend about 70 percent of our time with clients out of the car.”
Maltz launched SilverRide in 2007 with the vision of providing not just rides to seniors, but also offering a concierge service and engaging employees. Those working at SilverRide are not only drivers. They also help clients schedule their weeks and outings, accompanying them on outings such as going to lunch, walking in the parking or shopping.
“SilverRide is not your typical sedan and limousine business,” said Alfred LaGasse, Chief Executive Officer of TLPA. “Jeff has created a company where the clients are truly at the center of the experience, where everything is tailored around their specific needs and desires.”
Maltz received the award at the TLPA’s annual convention in Las Vegas in front of 1,000 industry leaders.