Creating a social media profile is the first tiny step in harnessing the power of social media for your business. Once your profile is all filled out and ready to go, you need to get people there. There are many ways to do this, and here are ten that have proven highly effective.
Populate Your Social Media Profile with Good Content
Start by writing ten or more posts that would be helpful for your potential readers. Get into a regular posting schedule where you offer a mix of news, updates, tips, funny stuff, and shared content from other users.
Give Your Visitors Something to Do
If you have a great deal of content on your profile page, visitors will enjoy reading it. But even better, give them something to do on your page. Engage them in conversations, invite them to take surveys and polls, give them games and activities to play, and so on. Get them engaged with your profile, and they’ll be more likely to spend time there and come back often.
Links from Everywhere
Make sure there are links to your social media profiles on your website, blog, email signatures, and everywhere else possible. With each link, include a call to action that says something like, 'Join our community on Facebook.'
Widgets and Buttons
Put widgets and buttons on your sites so that people can like, review, and comment easily. Your website and blog should offer easy access to your social media profiles. You can also add widgets to your Wordpress site that pull content such as status updates, reviews, and both numbers and names of followers on specific social media profiles.
Get Offline Customers Online
Tell everyone who visits your offline location what you're doing online. Whenever you have face-to-face contact with customers, let them know that you're on Facebook, Twitter, Yelp, Google+ Local, etc. Be sure to give them the urls of each site.
Use QR Codes
Put QR codes on all of your offline marketing materials such as brochures, receipts, business cards, products, and so on. A QR code is a 3D barcode that can be scanned with a mobile device, directing its browser straight to your social media profile.
Add to Your Offline Advertising
On all of your offline advertising, whether in print, on TV, on billboards, etc., include a call to action inviting everyone who sees it to visit you on your social media pages.
If people aren't coming to your page as quickly as you'd like them to, spice up the deal for them by offering giveaways, discounts, freebies, or other incentives. Give them a small gift for liking or following you.
Interconnect Your Social Media
Make sure that all of your social media profiles are connected to one another. Offer exclusive content or promotions on each social media channel so that people have a reason to join each one. Look for the same followers on one social media site on other social media sites.
Ask your customers to contribute content to your page. For example, create a contest where they send in pictures of themselves with your products.
The most important thing is to make your social media page a place where your customers want to be. Create as much interaction as possible and offer value. It's tricky to get the ball rolling at first, but once it's going, it'll pick up steam by itself.